BOOK DESCRIPTION :
As one of Marriott’s first franchisees, Bruce White built a highly successful and widely respected hospitality company. From roadside hotels to some of the largest and most experiential urban hotels in the United States, White’s visionary leadership led to the development of over 200 hotels and 60 independently branded restaurants across the country. For four decades, he inspired hospitality entrepreneurs, introducing groundbreaking concepts such as the first dual- and tri-brand hotels. White’s relentless pursuit of excellence and willingness to challenge conventional thinking set new industry standards, leaving behind a legacy of innovation, entrepreneurship, and a life well-lived. This book features a Foreword by hospitality industry icon J.W. Marriott, Jr., highlighting White’s profound impact on the industry.
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